![]() Since many of the platforms available, like BlogTalk and Live365 offer built-in audiences, you have the added advantage of free advertising through these stations. With something as simple as a computer and a $20 microphone, you can get started with your own radio show and broadcast to people all over the globe.īloggers who are looking to increase the traffic on their sites or increase the return rate on advertising campaigns can easily and inexpensively add online radio to current marketing plans.Ī weekly radio show takes about an hour or two of preparation time (depending on how research-intensive your topic is) and then 30 minutes to an hour or radio broadcast time. No longer is it necessary to have pricey equipment. No longer are you limited to expensive time slots on the local radio dial. Internet radio has broadened the listening base for broadcasters. The MP3 file can be saved in an archive, which increases your reach because you can keep it available long after the show initially aired.Some even allow you to have call-ins from guests or listeners to make the show truly interactive. Most of the online radio production sites have their own “online” studios. Sites allow users to create a radio show with professional services for a small monthly fee. Online radio is much cheaper than its AM/FM counterparts.These people are also twice as likely to respond to an internet ad as those who don’t listen to online radio. The study found that the most engaged Internet users also listen to Internet radio.Online ad response rates increase by as much as three times in those who also listen to online radio.Think banner ad and streamed radio show or a contest through the radio show where the user must visit a website for clues or to enter. Ad recall improves by leaps and bounds when both radio and digital advertising are used together.Internet Radio has a highly desirable audience: 42% have households with children, 64% own their own home and 22% have a household income of $100K annually.In 2012, Internet radio listenership has reached 42% of US Broadband households (up 8% compare to 2011).This is important because an ad campaign’s effectiveness can be impacted by how emotionally engaged the audience is.Īccording to Target Spot’s Internet Radio Advertising Impact Study The positive emotional impact of radio ads was equal to that of television ads or perhaps a bit greater.Even though a picture might be worth 1,000 words, the study found that, in some cases, words can be more powerful than print ads and drive the emotions of consumers, which results in a better response percentage for excellent radio ads.People better retain what they hear on Internet radio stations and see in an ad at the same time. The visual combined with auditory prompts stick in the person’s brain.The listener connects to your server and can hear anything you’re streaming. The listener, because without listeners there really isn’t any point in broadcasting.They mix it all together, put it into a format that can be streamed and send it out through the Internet sound waves at the click of a link. The server, such as Shoutcast through.You add sound such as clips, inputs from CDs, live voice and so on. There are three elements to workable online radio. With online radio, you are not limited to one geographic area or dependent upon syndication partners picking up your show in order for it to be heard. Online radio is either pre-recorded MP3 files or live, via-a-microphone broadcasts that are streamed over the Internet. I’ll answer these questions and more in this post. ![]() But don’t ignore this powerful form of content: online radio. These days, content marketing is the golden goose, helping brands build traffic and sell more.įor most brands, content means blog posts, ebooks and infographics.
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